This is an incredibly well-articulated rant about how recommendation algorithms are changing how our brains work. Automation is good for us and it’s everywhere, but what about when thinking, the very thing that makes us human, starts being automated?
Letting recommendation algorithms (that, as we all know, prioritize revenue) decide the information we get, the tone of that information, and the context of every social interaction is pretty much giving up on our autonomy.
The entire video is worth watching, but this part about context collapse was one of the most interesting bits. It makes perfect sense, but I had never thought of it this way:
Algorithmic feeds on social media are unfortunately quite good at fostering something known as context collapse. To understand this, imagine you’re dining in a restaurant and you’re close enough to a table of people to hear snippets of their conversation. You don’t know who any of the people at that table are, but if you manage to overhear them talk about something you’re really interested in, you might feel tempted to join their conversation. But in the context of a restaurant setting, that’s considered very rude, so it rarely ever happens.
On social media, though, the same kinds of quasi-private conversations between parties who know each other are happening all the time, but since the platform is just one big space and it might decide to put that conversation in front of random people, that social boundary of etiquette which is normally respected is just not there. And lots of conflicts happen as a result.
A really common one you might accidentally step into on social media happens when you stumble across a conversation among friends making sarcastic jokes with each other, but since you don’t know who those people are, you don’t have the context you need to recognize they’re joking. And so, if you reply with a serious critique, well, that’s a social misfire which some will react poorly to.
And that’s a pretty mild form of context collapse. It can be much, much worse when people want to discuss things like politics. And unless we realize recommendation algorithms are what’s fostering these reactionary conflicts, they’re going to continue so long as we use platforms in the ways that we do. It’s for all these reasons that I believe algorithmic complacency is creating a crisis of both curiosity and human connection.